Audi, the German luxury car manufacturer, showcased an exciting display of cars at the 11thAuto Expo in New Delhi. To celebrate its success in the Indian luxury car market and its fifth year in the country, the Audi stand displayed the compact SUV – Audi Q3, the new futuristic A3 e-tron concept, the sporty Audi S6 limousine, the most powerful diesel SUV – Audi Q7 V12 and some highlights from the existing Audi India product range.
The luxury carmaker also demonstrated three technology pillars: Audi e-tron, Audi ultra and Audi connect which redefine mobility and will be the drivers of urban mobility solutions of the future. The Audi range was presented by Mr. Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales, and Mr. Michael Perschke, Head, Audi India.
“India is a key strategic market for Audi and we are making a clear long-term statement in the country with ambitious expansion plans. Audi has seen phenomenal growth since its inception in India five years ago and today is the fastest expanding premium brand in the market.
Now we are starting the next chapter of our success story: As a true premium SUV, the Audi Q3 leads the way for the Four Rings to enter a new segment in India, with ever increasing customer groups demanding for premium mobility in a compact form.”, said Mr. Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales.
“For four consecutive years, we have successfully exceeded our projected sales targets and have been able to carve a niche for ourselves in the Indian luxury car segment. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand presence. I am confident that we will continue on this growth trajectory and firmly believe that events like the Auto Expo help in generating the right buzz in the market”, said Michael Perschke, Head, Audi India.
The International Audi Stand concept gives auto enthusiasts an opportunity to experience some highlights from the Audi product range available in India together with the Audi Q3, Audi A3 e-tron concept, Audi S6 and Audi Q7 V12.
Showcar: Audi Q3
The Audi Q3 is a true premium SUV in a compact form. It is sporty and efficient as well as versatile and trendy. The design of the Q3 is classic Audi: its coupe-like styling is one-of-a-kind among SUVs and symbolizes its sporty identity. The Q3 showcases Audi’s expertise in all aspects of engineering: from its lightweight body through strong and efficient drivetrains and a dynamic chassis to its state-of-the-art assistance systems and multimedia systems.
Showcar: Audi A3 e-tron concept
The Audi A3 e-tron concept is an attractive technical study. The four-seat notchback sedan integrates the full breadth of Audi’s technological expertise – from the enhanced MMI operating system, to the high-end infotainment system, to the drivetrain.
Showcar: Audi S6
Athletic character, quiet understatement and richly appointed – the Audi S6 is a sports car for everyday use, offering uncompromising practicality. Its new engine, a four-liter, twin-turbo V8, combines ample power with low fuel consumption in keeping with the times.
Showcar: Audi Q7 V12 TDI
The Q7 V12 TDI quattro is the world’s most powerful diesel-engine SUV, its power plant another technical milestone. In everyday use the twelve-cylinder diesel impresses with another highlight – its astounding efficiency.
In 2011, Audi India posted a solid performance with a sale of 5511 cars, thus recording an impressive growth of 84 percent (2010: 3003 cars). The luxury carmaker’s sales figure for December 2011 stood at 394 cars, a growth of 86 percent over the same period last year (December 2010: 212 cars).
In 2011 the company opened showrooms in Chennai, Delhi, Ludhiana, Surat and Indore with further developments planned in Coimbatore, Delhi West, Lucknow and Mumbai South.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South