Audi, the German luxury car manufacturer, continued its remarkable performance in India. The company sold 4692 cars from January to October 2011, thus recording a growth of 85 percent (January – October 2010: 2535 cars). The luxury carmaker recorded sales of 482 cars in October 2011, a 35 percent growth over the same period last year (October 2010: 357 cars).
“This year is shaping into, what we believe will be, Audi’s most successful year in India to date. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. We launched six class-defining models this year and with the introduction of Audi Indore later this month, we are focused at strengthening our dealership network across India.
This record performance reflects the appeal that the brand enjoys with our customers as well our business partners and confirms that we are on a sustainable and profitable growth path. With this exceptional performance, I am confident that we are well on our way to exceeding our sales targets of 5,000 cars this year.
“With our strengthened ‘A’ range of limousines with the Audi A6 specifically catching a lot of attention, having already received an overwhelming response beyond expectation. Our market leadership in the luxury SUV segment with our Q5 and Q7 and in the super sports car segment with the iconic R8, I am confident of a strong fourth quarter and an exceptional growth rate for the year as a whole.” said Michael Perschke, Head, Audi India
Globally, Audi is well set to first time become the No.2 premiere car brand. Audi is the No.1 premium car brand in Europe and in China and the fastest growing luxury car brand in USA and India. While China has overtaken Germany as the single biggest market for AUDI, the brand is in the process of deploying some proven strategies from China to the Indian market, on the product, network growth and brand building front. This year the company opened showrooms in Chennai, Delhi, Ludhiana and Surat with further developments planned in Indore, Coimbatore, Delhi West, Lucknow and Mumbai South.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Indore, Lucknow and Mumbai South.