Bajaj has been known for some innovative marketing. The company first came up with some breath taking ads for the Pulsar range. However for the Discover the company has used a different approach and has focussed more on the features as compared to the brand.
In a recent ad, the company has once again targeted the market leader Hero MotoCorp head on.
The ad basically mocks the owners of the existing which are mainly using the Splendors which have been shown disappointed yet kind of happy using the current motorcycles.
Making fun of competitor products have recently seen on a large scale. Even Tata Motors came up with a big ad which proved the Vista better than Swift.
But we feel one should leave to the customers who are in a better position to judge what suites them the best.
check out the exciting ad