Bridgestone to sell two-wheeler tyres under Neurun.
Bridgestone India has now entered into the two-wheeler segment with the launch of Neurun brand of tyres.
India is one of the largest automobile markets in the world making it a leading consumer for tyres.
Two-wheeler is the most dominating segment in the Indian automobile market in terms of volume sales and this category is growing at CAGR of 8.5% in India with an estimated 150 million number of two-wheelers on the road which is testimony of the huge potential of tyre demand.
Neurun tyres are designed to deliver exceptional riding pleasure with proficiency for dry and wet braking. The tyres showcase high durability coupled with its excellent grip for a comfortable and safe ride. The tread blocks and grooves deliver superior grip with comfortable maneuverability for riders.
The tyres will be available in 5 sizes and 9 SKUs which will cater to 70% of the market demand. The tyres will be available at Bridgestone’s current dealer network across India from August 2016 onwards.