Caterham Sports cars now in India

Caterham sports car maker has made its maiden entry in India. The British motorsports brand Caterham Cars has tied-up with the Burmans, promoters of FMCG company Dabur to sell cars in India.

The company will start selling its Caterham Seven, built- to-order models priced ranging from Rs. 28 lakh up to Rs. 90 lakh by the first half of next year.

It also plans to bring its latest sports car SP300, that is priced at 66,000 pounds, to India by 2012.

Caterham Cars India will set up an assembly unit at Greater Noida for the Indian customers and also plans to bring the renowned Caterham Academy in India soon. The academy allows motorsport enthusiasts to take part in programmes conducted by the company to ultimately become a racing driver.

India will be the second location after the US, where Caterham cars will be assembled outside of the UK.

Initially, the company will focus on brand building and organise experience drives with potential customers on race tracks in different parts of India.

Caterham Cars, which is 100 per cent owned by Tony Fernandes — the promoter of Lotus F1 team and airlines Air Asia — has set a target of selling around 10,000 cars per annum in the next five to seven years globally, up from the current 500 units a year.