Fiat India is aiming to have 80-100 independent dealers spread across 35 Indian cities in the next 12-18 months. The company is also aiming to double its market share in the next 2-3 years.
Fiat which has seen dwindling sales in the Indian market even after having two solid products: Punto and Linea.
The Italian car maker just launched the Punto Sports which also coincided with the launch of the new Fiat Caffe in Pune. (Chances are also there Goa may also get a similar dealer considering it is one of the hot tourist destinations)
“We are moving to an important milestone with our own exclusive dealers. The volumes will improve gradually and with the complete dedicated approach, the result can be much better,” Enrico Atanasio, a senior vice-president with Fiat India said.
In order to boost its brand image, Fiat also inaugurated its second exclusive Fiat Caffe, a lifestyle showroom in Pune’s up market locality, Koregaon Park, which will be run by Millenium Motors.
Even as the new dealership network gets established in India, Fiat, along with its global partner Chrysler, is working on a new product portfolio strategy for the future which may include brands like Jeep entering India over the next few years.