Force to launch its new Sports Utility Vehicle (SUV) by June. With the launch of the new SUV , Force will join the company of Mahindra and Tata.
The SUV, is expected to be priced in the Rs. 12-14 lakh range and will compete with Mahindra Scorpio and Tata Safari.
The new SUV will come with Mercedes-Benz designed driveline (engine and transmission), while the vehicle dynamics (ride and handling) have been developed in collaboration with Lotus Engineering from the UK. It would sport a 2.2 litre turbo-diesel engine delivering 140 bhp of power. In terms of vehicle size, the SUV is comparable to the Ford Endeavour.
The company has also started a new dealership network for the passenger vehicle range. In 2011, it expects to have 25 dealer facilities across the country. The company hopes to sell 4,000 vehicles in the first year, where the market size is 60,000 units.
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