Ford EcoSport unveiled at Beijing Motor Show

Ford unveiled the production version of the EcoSport at the 2012 Beijing Motor Show. The SUV maintains same design as the concept vehicle shown at the 2012 Delhi Auto Expo in India.

The EcoSport now proudly bears the new global design language based on five main elements: silhouette innovation, perceived efficiency, refined surface language, technical graphics and new face.

The muscular beltine, formed by the windows and door creases, draws an ascending curve that rises as it runs to the rear of the car and reflects the uniquely dynamic character of the compact, urban SUV. The large trapezoidal grille is another characteristic of the Ford design DNA which gives the    signature Ford face, like the other new global designs.

With a coefficient drag of 0.365, the EcoSport’s aerodynamically sculpted lines help contribute to its impressive fuel economy. Inclined A pillars and a short hood help create a contemporary and sporty appearance. EcoSport’s sleek profile creates a feeling of perceived efficiency. The oblique headlamps – slim and elongated – are technical graphics in the new Ford design language that reinforce its modern style.

The blacked-out B pillars and side windows form one continuous shape, conveying a clean, robust profile. At the back, a large rear window that wraps around to the sides along with oblique tail-lamps. The swing gate handle is built into the tail-lamp and is another highlight of the EcoSport’s innovative design.

The spare tyre, with an exclusively designed wheel, is mounted on the swing-out door. This design feature – a classic SUV cue – defines the delightful personality of the EcoSport family: a sporty, contemporary and casual vehicle for consumers who seek modernity without having to give up robustness and efficiency in their vehicle.

The all-new Ford EcoSport’s interior reflects the same design of bold lines and modern appearance of the exterior, with a high level of finishes, materials and craftsmanship. EcoSport’s inviting and comfortable environment is marked by the use of soft-touch materials with exclusive textures and patterns, well-designed storage and Ice Blue panel illumination. The high seating position, captivating instrument panel, ergonomically positioned controls and quiet operation contribute to the exemplary driving experience of Ford’s new small SUV.

The interiors do give one a reminder of those found on the new Fiesta.

The EcoSport will be powered by the 1.0-litre EcoBoost three-cylinder engine which delivers kW of power and 170 Nm of torque.