Ford Figo Discover Smart Drive is one of a kind campaign initiated by Ford India. With a Unique theme, unique route and a unique terrain but only one aim to connect with consumers across India.
Last year the first season of Discover Smart Drive was a runaway success. Conceptualized to appeal to young, fun loving and adventurous couples, the Discover Smart drive was a unique pan India drive which covered 2500 kms in 25 days across India by 4 lucky couples. These four couples selected from a contest calling for entries online drove the “Discover Smart” themed Figo across India exploring scenic wonders and attractions across various cities. Enroute, the couples shared their experiences through Figo drive website, communities across Facebook, Orkut, Twitter and Driving Ford blog
This year the Discover Smart drive is back with its season 2 to discover the Everest of driving and relive the action packed, one of its kind drives. Last year we invited couples to drive the Ford Figo around the country and this time it is going be interesting and enthusiastic duo of friends, couples or siblings.
4 teams will be selected from the shortlisted candidates and will be a given an opportunity to explore India in 4 different routes. One selected team from each region (north/south/east/west) will represent and explore the region while performing tasks in search of clues to solve a puzzle. The route of the Discover Smart Drive Season 2 will be specially designed across every region to explore key cities before reaching the final destination. The winning team will be decided on the basis of Top score acquired through the team’s performance on various tasks and maximum social media followership in minimum time possible. Ford India will sponsor the winning team along with their favorite fan to an all paid trip to explore Nepal and the majestic Himalayas.
Online contest for participating is open on www.drivingford.in/discover-smart-drive-season-2/#. To participate the contestants will have to send us a video along with their friend or co-driver introducing themselves, telling us what they are passionate about and why they should be a part of the Discover Smart Drive, Season 2. The videos can be shot on handycam, mobile phones or webcam. Last date for entries will be 24th October 2011 and the winners will be announced on 27th October 2011.
Ford India is all set to roll with the Ford Figo Discover Smart Drive along with their 4 Smart Teams!