Ford’s Figo road trip campaign to celebrate 50,000 mark

To celebrate Ford Figo’s upcoming 50,000 production milestone, Ford India today launched a Figo cross-country road trip promotion. A customised Figo – designed by popular television host and artist, Harun Robert (aka Rob) – will be driven from Chandigarh to Chennai.

Four young couples will drive the Figo across India to explore scenic wonders and attractions across India. The road trip will run for 25 days and cover 2,500 kilometres. The road trip will be supported by a digital media campaign as well as events and activities at Ford dealerships along the way.

Fans can follow the tour on, and the Ford Figo communities on Facebook, Orkut, and Twitter to be part of exciting contests through-out.

“Besides celebrating the 50,000 milestone, the objective of the pan-India drive and associated events is to thank Figo customers nationwide for their support in making Figo the most popular car in its segment,” said Ford India President and Managing Director, Michael Boneham.

“Since its launch in March, Figo has captured the imagination of new car buyers across India and the response has been extraordinary. Based on feedback and correspondence, Figo buyers like its best-in-class features and performance as well as the superior sales and service support provided by our strong dealer network.”

The first leg of the tour, Chandigarh –Delhi- Agra-Jaipur, will be driven by Dinesh Singh Slathia & Rekha Slathia from New Delhi. The second Jaipur-Gwalior-Indore leg will be driven by Noida residents, Anshul Sushil and Akriti Bhargava. Taking the wheel for the third leg from Indore to Nagpur to Hyderabad is Kalkata couple, Ashish Garg and Neha Garg. The final Hyderabad-Bangaluru-Chennai leg will be driven by Nischal Ram and Niharika Nischal Ram from Bangaluru.