Tata Motors launched the Vista D90, a car aimed at the enthusiast and performance oriented customers. The Vista D90 comes with a host of new features like Touchscreen multimedia system, with in-built voice guided GPS navigation, Blue5 Technology, Fully automatic climate control and Advanced driver information system to name a few.
Most important the Vista D90 is now powered by a specially tuned 1.3L Quadrajet diesel engine with Variable Geometry Turbocharger (VGT) technology and interior dash layout is oriented towards the driver unlike the lower variants, where it is placed at the centre.
Tata Motors has been positioning the Vista head on against the Maruti Swift, which is the number car in this segment. Previously also the company has publishing ads where the company has shown how the Vista is better than its competition.
With the Vista D90 the company has released an animated video, explaining the features and showing how the Vista is ahead in terms of features and comfort.
With such kind of ads, will the Vista take on the Maruti Swift? This is certainly a difficult task for Tata Motors. We can expect a more offensive answer from India’s largest car maker.
Till then enjoy the ad…