Hero MotoCorp the largest two-wheeler maker in the world has launched its first product under the new brand name and identity. The Impluse a Dual sports bike, was unveiled by Hero during the new logo and brand name at an event in London. The company has now officially launched the bike and is priced at Rs. 66,800 (ex-Delhi showroom).
The company is positioning the new 150-cc bike as a dual purpose bike that can be used for both normal commuting as well as off-road adventure.
“The Impulse is the first bike from us which will be sold only under the Hero brand. We have already started dispatches and it will soon be available at showrooms in metros and Tier-I cities,” Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua said.
Hero Moto Corp has always been a trend setter with launch of new segments. The company was the first to launch a sports bike in the 150cc segment way back in 1999 with launch of the CBZ.
Considering the growing two-wheeler demand and people who love adventure the Impluse would be the right choice.
So are you ready for the Impluse?