Hero MotoCorp unveils logo, new products

India’s largest two-wheeler maker Hero MotoCorp (previously known as Hero Honda) unveiled its new identity at a function in Londan.

Hero also launched a new 150cc dirt bike – Impulse and an 110cc scooter – Maestro. These will be first products under the new brand. Irfan and Ranbir have been roped in as brand ambassadors for these two products.

The Impulse is a150cc motorcycle, develops 13.2bhp at 7500rpm. While the Maestro scooter comes with a 109cc model with an automatic gearbox and combined braking.

Hero MotoCorp will be setting up a new global parts centre in Rajasthan. The company plans to start two new factories – one in South India and the other in the West. “Our path will be the benchmark,” said Hero MotoCorp (HMC) managing director and CEO Pawan Munjal after announcing these ventures.

“Hero’s competitors always knew they have made a mistake by being competitors,” he added. “Hero ko pakadna mushkil hee nahin naamumkin hai,” the CEO continued in a lighter vein.

Hero MotoCorp (HMC) is planning to replicate their Indian success outside the country. “Every 18 seconds HMC rolls out a new two-wheeler. It has two million-plus models in its portfolio.

That’s the enormity of the task,” said P Munjal. “We are looking at sales target of 10million units next five years. We expect exports to be about 10 per cent of our total sales,” he added while informing that HMC has already identified 30 countries in Latin America, South East Asia and Africa for exports.

HMC is also looking to create a world class R&D centre and also already started work by recruiting a large number of engineers.