The company’s sales for the month of July 2011 stood at 13,012 units. Total cumulative sales from April to July 2011 stood at 45,288 units, a growth of 15% over the same period last year when the sales stood at 39,291 units. This equates to a growth of 8% Year on Year for the month of July.
“We are witnessing higher growth momentum on the back of increasing consumer preference for our scooter brands in many key markets across the country,” said Mr. Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board.
The cumulative sales for the company have crossed a landmark figure of two and a half lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country.
Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.