The newbie of Indian motoring circle Ssangyong seems apparently having long standing vision to stay. The utility leader Mahindra & Mahindra (M&M) vows to up the brand image through technologies adopted from its South Korean subsidiary. M&M abided the right time to pounce and it took them a while since the acquisition for entering into the highly ambitious SUV dome with Ssangyong.
M&M are enjoying record sales in recent time and acted swiftly to branch out in the market as new engine deal being the first initiative. M&M announced three new engine platforms jointly to be developed with Ssangyong. They go global with it as Ssangyong possess a good reputation in Europe and Latin America.
They also route for emerging nations that include India being prioritised profoundly. These engines will take two or three years to put into production said the chief executive Pravin Shah of M&M. He added that the new powertrain will induce life in three products, all of which produced in collaboration among the two for markets worldwide.
Ssangyong do have customer base across 70 countries on which M&M can strive for outsourcing and will invest in Rs. 4,000 crore on the project with Ssangyong contributing another 1,500 crore rupees from its own. M&M are expected to ramp up its line-up in various segments and also spread its wing in the Maruti and Hyundai dominating small car portfolio. A micro SUV could be in the plot as well with a monocoque chassis probably.
Albeit localising Rexton has been done about 22% M&M were genius enough to slate in Rexton below its contemporaries. M&M has spent close to Rs. 68 crore on the third generation Rexton and is gearing up for a capacity of 5,000 units annually to be rolled out of Chakan plant.