Continuing the journey of fascinating and exciting customers, fans and enthusiasts of the Three Pointed Star; Mercedes-Benz India achieved the landmark of crossing 1 million fans on the popular social networking site, Facebook.
Mercedes-Benz India has been voted by AC Nielsen-Economic Times Brand Equity survey as the most popular automotive brand in the age group of 15-24 years and a reflection of this mandate is seen in the immense popularity of the company’s official Facebook page.
Mercedes-Benz India’s digital presence is on an upswing and its official Facebook page now ranks among the top three most popular Facebook pages of Mercedes-Benz; after Mercedes-Benz Global and Mercedes-Benz USA Facebook pages.
In India Mercedes-Benz is synonymous with unparalleled luxury, emotion evoking design dynamics, new levels of sportiness and overall fascination. Testimony to all these attributes has been the ever growing popularity of the brand amongst the youth as seen in the 1 million Facebook fans of Mercedes-Benz India.
A carefully thought out and engaging content comprising live updates from news and events in India and abroad, an opportunity to directly interact with celebrities, a plethora of interesting trivia, exciting contests coupled with socially relevant messaging makes our official Facebook page an important destination, which has something to look forward to every day. I am confident we will continue to excite and enthrall our social media fans even more in times to come and I very much look forward to interacting directly with our Facebook fans through the next session of ‘mb! Connect! ”.
Mercedes-Benz India official Facebook page reveals some interesting data which showcases the reason for such an encouraging fan following of the Three Pointed Star even in the digital world. The growth rate of Mercedes-Benz India official Facebook page has almost doubled in the past few months, while the page score, which measures the quality of fan engagements, has been at 74%, which is the highest in the luxury auto space.
Mercedes-Benz India has declared 2013 as the ‘Year of Offensive’ and has lined up a series of most exciting car launches in 2013 comprising the G 63 AMG, the GL-Class, The A-Class Petrol and Diesel, the B-Class Diesel and some more high impact launches. These have been complemented by an aggressive network expansion across the country.
Initiatives like Mercedes-Benz Performance Drive are providing fascinating experience to enthusiasts and customers while the best-in-class cost of ownership makes buying the Three Pointed Star the best decision. All these are duly represented to the digital fans of the legendary Three Pointed Star in India.