Mercedes-Benz India launched the highly awaited A-Class, in continuation to its product offensive for 2013. The A-Class sets new standards with its eye-catching trendy, cool and youthful design idiom, heralding the new era of compact luxury cars in India.
The A-Class embodies the changing preference of the youth in today’s social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India’s most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27.
The car boasts of endless equipment options including a world-class in-car infotainment system. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India.
The A-Class introduces a new chapter in the compact luxury segment: markedly emotive in design, with an efficient 1.6 litre, 4 cylinder petrol engine and 2.2 litre, 4 cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27.
The luxury hatch underlines that safety for Mercedes-Benz safety is always the top priority, with 7 Airbags. The A-Class features ESP (Electronic Stability Program), helping to minimize the loss of control of the car during emergency braking. ASR (Acceleration Skid Control), electric parking brake, ABS (Antilock Braking System), Brake Assist System, Attention Assist and Hill Start Assist in cohesion makes the A-Class one of the safest cars on Indian roads.
The A-Class features the ECO start/stop function as standard which makes the A-Class particularly economical. The engines are mated with the 7G-DCT 7 speed dual-clutch automatic transmission. The constant interplay between concave and convex planes creates a characteristic play of light, particularly along the sides of the car, which contributes to its unique appearance. The feature lines, particularly along the sides of the car, give the A-Class structure and tautness.
The wide front bumper lends an assertive look to the car. The sporty front in its pronounced V-shape and the radiator grille glimmering with 302 diamond resembling pins with a central Mercedes star is one of the key aspects of the new design language.
The Bi-Xenon lamps with the assortment of light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime running lamps and indicators. This signature effect gives the car its energetic look and so helps to define a new, youthful face for Mercedes.
The A 180 CDI will have the Style Package that includes Sport seats, matrix look trim and twin 5 spoke 17” alloys. The A-Class boasts of the best in class sporty interiors. The F1 inspired sporty seats and the emotive dashboard design gives a splendid feeling of driving a sports car. Features like the ergonomic cockpit and ample visual highlights underline exceptional interior quality of the car. Apart from the visual aspects the car also has 341 liters of boot capacity which is the best in the class. The premium ARTICO upholstery along with the SLS AMG inspired cockpit interiors perfectly matches the taste of young and vibrant target customers. The A-Class also consists of trailblazing infotainment system which is equipped with ergonomically placed central controller (14.7 cm colour display, iPhone compatible USB, AUX-in, Bluetooth, audio streaming, MP3/WMA/AAC, CD cover display).
There is Special Pricing for the A-Class spare parts which on an average are lower than other segments of Mercedes-Benz India. The simplicity of shared architecture will result into optimized cost of labor which is also passed onto the customers thereby further enhancing total cost of ownership.
The extended warranty of the A-Class for the 4th year is available and will be offered along with the car’s launch, and this is priced at less than 1 % of the Vehicle price. Mercedes-Benz India also launched a major digital media offensive campaign which created a lot of buzz around the launch of the A-Class.
The A 180 CDI Style will be available at an introductory price of Rs. 21,93,500 and the A 180 Sport will be available at an price of Rs. 22,73,500 ex-showroom Mumbai.