Mitsubishi is back with an all new strategy which is includes new models and expanding the company in terms of sales and reach. Mitsubishi will for the first time unveil an all new global product at the 2012 Geneva Motor show which shows the company’s commitment to the European market.
Mitsubishi world premiere of a strategic and innovative premium vehicle that will reflect a gradual transformation in Mitsubishi’s design language.
Will this be the next Gen Outlander? Or will this be the production version of the Concept PX-MiEV II showcased at the 4 2nd Tokyo Motor Show.
The Mitsubishi Concept PX-MiEV II is Mitsubishi Motors’ idea for a mid-size plug-in hybrid PHEV model that offers a long cruising range demanded by mid-size (and larger) vehicles. T
The Mitsubishi Concept PX-MiEV II contains a state-of-the-art drivetrain derived from MMC’s already existing EV technology that delivers the environmental performance and quietness inherent to an EV in an SUV package that provides more comfortable motoring and allows for higher utility outside of a city commuter.
The Mitsubishi Concept PX-MiEV II, with its high environmental performance and fuel efficiency, effectively extinguishes many negative perceptions of SUVs. MMC’s unique plug-in hybrid system fuses EV technology derived from the i-MiEV with a small conventional engine that features MMC’s latest fuel and environmental efficiency technologies.
Official press release
For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi’s design language.
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC’s “Jump 2013” business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.
A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi’s famous Three Diamond logo accordingly. Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi’s near century old tradition of technology tailored for today’s world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC’s state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs.