Official Press release
Entering a New Era in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India has announced its plans to aggressively expand its presence through India specific Brand Identity and various new launches at India’s largest automobile event Auto Expo 2012.
India Specific Brand Identity unveiled
Aligning with Honda’s global vision and recognizing India as the center of global two-wheeler business for the coming times, HMSI has adopted Honda’s global brand slogan ‘The Power of Dreams’ in India.
Honda will expand its two-wheeler business in India and make its customers’dreams come true by rapidly expanding production, launching cutting edge products at reasonable prices using Honda’s indigenous expertise in Research, Development and Design, and consistently delivering best quality service. The power of Honda’s dreams will continue to lead to new insights and technologies in motorcycle and other fields of mobility. Honda will spread the philosophy of‘The Power of Dreams’ across India.
A country where a billion people carry dreams in their hearts, the spirit of The Power of Dreams will be brought alive by Honda’s India specific Brand Identity “Sach Kardenge Sapne”. The slogan expresses Honda’s vision and our intentions towards the future: ‘To share our dreams with others and make them a reality’.
7 All New Products Unveiled
At the Auto Expo, HMSI gave a glimpse of its upcoming product strategy by unveiling 7 new India specific two-wheelers across all motorcycle and scooter segments. These include the much-awaited 110cc mass motorcycle Dream Yuga, sporty performance motorcycle CBR 150R, new 2012 model of CB Shine, new 2012 model of CBR 250R (new color) in mass production motorcycles; New 2012 model of Dio in automatic scooter and VT 1300CX, new CBR 1000RR Fireblade in big bikes portfolio.
• DREAM YUGA
In order to enhance the joy of riding with style, Honda is all set to launch its first Mass segment bike Dream Yuga by May 2012. In the heart of Dream Yuga is a 110cc engine which generates 9 BHP Power at 7,500 rpm. Dream Yuga has one of the longest seats in category to ensure superior riding comfort in long rides. With viscous air filter, MF battery and Tubeless tyres (optional Tuff-up Tube), Dream Yuga is the Most Maintenance Free bike in mass motorcycle category. Attractive and Unique graphics enhances the bike’s style. Dream Yuga offers best in class mileage of 72Km/Liter. It’s tough frame, strong grab rail and stylish alloy wheels provide higher reliability & value for money to the customer.
• CBR 150R
CBR 150R is the New Racing Sensation from Honda with distinct double layered full cowling and Short Muffler, which sets it far ahead in style from all other bikes in the 150cc segment. CBR 150R comes loaded with Honda’s advanced 4 stroke light and compact liquid cooled DOHC engine which generates 18 BHP power @ 10,500 rpm. CBR150R incorporates Front and Rear disc brakes, mono-suspension for excellent braking performance and better stability. Advanced PGM-Fi and O2 sensor greatly increase the bike’s performance and significantly reduce emissions. CBR 150R comes equipped with wide tubeless tyres, tandem seat and unique design which will surely turn all eyes on the road.
• New CB SHINE
CB Shine is the Highest Selling 125cc bike in India. The New CB Shine comes with all new graphics and refreshing looks to get admiration from all. CB Shine generates 10.3 BHP@ 7500 rpm power with excellent pick-up. It comes with Tuff-Up tube and 240mm disc brake option for better safety and rider convenience. Adding to the premium image of CB Shine are the body colored grab rail, handle bar weight, newly designed mirror and 3D emblem. The bike offers an impressive mileage of 65 Km/Litre on actual road conditions.
• New CBR 250R
Launched in 2011, CBR250R has already been well accepted in Indian Market. CBR 250R has already been awarded the coveted ‘Indian Motorcycle of the Year’ award by IMOTY and is the Most awarded bike for the year 2011 as judged by auto Media and Experts. It has Y shaped headlights and Double layered cowling to increase Style quotient and aerodynamics of the bike. Its tandem seat, silver blue backlit digital meter and irregular pentagonal muffler add to the comfort and style of bike. CBR250R has light and compact single cylinder 250cc DOHC engine which generates lightening performance of 25bhp@8500 rpm. It has advanced PGM-Fi technology and O2 sensor which add performance to the bike with reduced emissions. To add to the rider comfort, CBR250R comes with widest rear tyre 140/70-17 in the category and advance Pro-link suspension. It has front and rear disk with Cutting edge C-ABS braking technology as a option which increases rider safety and confidence.
To further enhance the racing spirit Honda is all set to launch a new tri-colour CBR 250R. The new sports bike shall be available at dealerships from Feb 2012.
• New DIO
Ensuring that nothing comes between you and Joy of riding, Honda introduced all new Dio – India’s first Unisex Moto scooter for youth and Young at Heart customers. The New Dio now comes with more powerful & highly reliable 110cc Honda engine which replaces the earlier 102cc engine. The new Dio delivers 15% more mileage and features tubeless tyres (Industry First for automatic scooters) for better road grip and enhanced performance.
The new Combi-brake feature enables stable and efficient braking each and every time. Promising more comfort is the increased leg space. Upping the style ante of the New Dio is the new sleek and aerodynamic front wedge design; unique premium 3-D Emblem, sporty integrated rear with elegant tail lamp. Promising the same hassle free ride & convenience is the maintenance-free battery, viscous air filter and spacious 18 Liter under seat luggage box of all new Dio.
• VT 1300CX
Powered by 1312cc liquid-cooled 52-degree V-twin engine with Programmed Fuel Injection technology, the Honda VT1300CX is a true original chopper. The characteristic features of this chopper that’s visually daring and great fun to ride include – excessive raked-out styling, ultra-low seat, stretched wheelbase, fat alloy wheels, powerful front & rear disc brakes prominent chrome headlight and LED tail light. Combined Antilock Braking System ensures efficient braking at all times.
The 20th Anniversary special edition of the iconic performance bike CBR1000RR Fireblade boasts a host of advanced features like new ‘Balance Free Rear Cushion’ (World First in Production motorcycle), dynamic style packaging, revised fuel injection settings of the liquid-cooled DOHC 999cc engine, layered main fairing concept, new wheels, new front & rear suspension systems and advanced LCD instrument panel among others.
The new CBR 1000RR shall be available through exclusive Company owned and operated Honda Wing World Showrooms at Delhi and Mumbai from Jan 2012. This special edition shall be available in 3 exciting colours: Pearl Sunbeam White, Victory Red & Graphite Black.