Nissan Motor India has announced a price increase on selected models to offset rising input costs and an unprecedented increase in logistics and transportation costs due to soaring fuel prices. While the recently launched Nissan Evalia multi utility vehicle will not be affected, Nissan will raise the purchase price of the premium hatchback Micra and midsize Sunny sedan with effect from November 1st 2012.
Nissan’s year -on-year sales in India more than doubled to 33,000 units in FY2011 and it plans to continue the twofold increase in sales in the current financial year, to achieve its target of 100,000 units by 2013. To support the sales growth, Nissan is aggressively expanding its dealer network from 75 dealers at present to 95 dealers by end of the current financial year.
With six products on offer of which three are locally manufactured the company is looking to launch new products. The company will launch the Datsun brand by 2014 which will cater mainly to lower end segment.
Commenting on the price increase, Mr. Nitish Tipnis, Director – Sales & Marketing, Hover Automotive India said, “The prices are being revised to partially offset appreciation in input and transportation costs. While all leading automobile companies raised prices earlier this year, we at Nissan absorbed rising input costs and held back the price hike. Although we have now reached the stage where we have to make an adjustment, I can assure all customers that both Micra and Sunny will continue to represent outstanding value within the market.”