Official: BMW 3 Series launch on the 27th July

BMW will launch the all new 3 Series on the 27th of this month. The company have made a official announcement and the launch will take place in Mumbai. BMW has launched an innovative marketing campaign where three new BMW 3 Series cars are making rounds in major cities and have stickers pasted all around. The publicity car convoys have QR codes printed all over where one can scan the codes via their smart phone to get more details about the car.

See pics of the BMW 3 Series Demo cars spotted

The new 3-series will come with three engine options. The base 320d will get an upgraded version 2.0-litre diesel motor. In the petrol one will get a choice of two engines. A 320i with 2.0-litre, 184bhp turbo petrol and the top-of-the-line 328i will also come with a 2.0-litre petrol engine but with upgraded turbo with 245bhp.

There are rumours of the 328i to come with all wheel drive which could be the first time BMW will offer this model for the Indian market. The xDrive 328i will be the answer to Audi’s A4 quattro.

We can expect some aggressive pricing from BMW as the race for number is getting hotter with both Audi and Mercedes-Benz planning an onslaught on new models in the coming months.