Piaggio scooter maker announced its plan to launch Vespa brand of scooters this year. The company will manufacture the scooters at its Baramati plant and will launch the scooter in India by 2012 March.
Looking at the growing scooter market, Piaggio plans to double its scooter manufacturing capacities to address the volume segment.
Piaggio also launched the Aprilia brand of motorcycles in India. Piaggio will also launch more models from the Aprilia stable.
“We see a tremendous opportunity for a range of scooters since this a market which is growing. So, we will double our scooter production capacities from 1.5 lakh annually, which is for the Vespa, to 3 lakh per annum by the first half of 2013 to produce this range of scooters,” Ravi Chopra, chairman and managing director, Piaggio Vehicles India Pvt Ltd, said.
“We also see growth in upper end of the motorcycle market, in the executive and premium segments rather than in the entry or economy segment. Therefore, we are evaluating the feasibility of bringing in our upper end bikes, keeping in mind growth in this segment.”