Bajaj Auto launched a new model under the Discover brand, Discover 125 T. The new motorcycle is positioned between the existing Discover 125ST and 125. Riding on the success of the Discover brand this is […]
Bajaj has been known for some innovative marketing. The company first came up with some breath taking ads for the Pulsar range. However for the Discover the company has used a different approach and has […]
Bajaj Auto today said it will hike the prices of its motorcycles by up to Rs 1,000, with effect from January 1, 2011, due to rise in input costs. The continued rising cost of raw […]
Bajaj Auto believes that its focus on brands will continue in the future which helped Bajaj get more sales especially the Pulsar & Discover. Mr. Rajiv Bajaj, Managing Director said that the key brands today […]
Bajaj Auto is turning on its head its sales strategy to remodel itself as a garage of independent brands its most radical restructuring exercise since the decision to exit scooters. The company will distance itself […]
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