Tata Motors, enters Indonesian market

  • Operations through wholly owned Jakarta-based subsidiary, PT Tata Motors Indonesia
  • Commercial launch and local assembly in 2013
  • Country-wide dealer network being established for sales, service and spare parts
  • Plans for development of components locally with Indonesian vendors

Tata Motors has announced its entry in the Indonesian market through wholly owned Jakarta-based subsidiary, PT Tata Motors Indonesia.

Tata Motors will launch both passenger cars and commercial vehicles. The products will be launched in 2013.

To start with Tata will open 10 to 15 dealers’ nationwide, offering sales, service and spare parts and over a period of three years the company plans to set-up set up a country-wide network of about 60 full-service dealers, about 100 other workshops and about 300 more spare parts retailers.

Tata Motors will also consider setting up a full-fledged manufacturing base which will help the company to cater to both the Indonesian and Asean market.

Tata will showcase its might at the 2012 Indonesia International Motor Show, starting in Jakarta on September 20. On display Tata, will have 14 vehicles. The Nano will certainly have special place as the car largely suits the taste of the Indonesian people.

The Aria crossover, Safari Storme and the Sumo could be other vehicles which may find a market in country.