Toyota Camry launch report

Toyota India launched the all new Camry in the Indian market. The vehicle will be assembled at a separate assembly line within TKM’s second plant located in Bidadi, near Bangalore. Following the Toyota Vision: Always make Better Cars the New Camry gets bold and luxurious looks.

The car is priced at 23.80 lakhs and will be available in the dealerships on display from today itself. The booking amount is Rs. 50,000. The car is primarily targeted at those having a monthly income of Rs.4 lakh-plus.

Pointers from the launch

  • The follows the QDR: Quality, Durability & Reliability philosophy
  • 6th Gen Camry which also sold in India sold 15 million globally
  • Camry is a well established brand in the Indian market with more than 6200 units sold since launch in 2002
  • India will become the 10th manufacturing base of the Camry where the car will be assembled at the Bidadi plant
  • Camry is the 7th bestselling car globally after Corolla and is the flagship of the Toyota brand
  • The car has been the top seller in the last 10 years in USA
  • No diesel engine option in the near future
  • Lexus launch in India to be finalised by end of 2012
  • Launch eight new products in the emerging markets and India will be a prominent one. The products will be launched in the next 6-8 years
  • Plans to boost the manufacturing capacity with an investment of Rs 900 crore to produce an additional 1,00,000 cars by March at its two plants at Bidadi
  • The company has targeted to sell 1.8 lakh units in the whole of 2012

All details of the New Camry

Vehicle Outline 


Exterior – The bold and luxurious styling of the vehicle lends a prestigious appeal to the All New Camry.

Exterior Design Highlights – Front

–    Wide, luxurious and firmly planted Front design

–    Chrome Grill with accents for prestigious looks

–    Elevated hood for a majestic presence

Exterior Design Highlights – Side

–    Wedge shaped uncluttered side design

–    New designed  roofline, leading to more headroom

–    Sharp trailing edge towards rear

Exterior Design Highlights – Rear

–    Ground hugging stance emphasize prestige

–    Sharp combination Lamps and Garnish instill sense of width


Exterior Features

–    Automatic HID Headlamps with washer

–    Chrome –surround Front Fog lamps

–    Door Rockers with chrome inserts

–    ORVM Electronic  Adjust/Retract, Indicator, Hydrophylic and Wide View

–    Smart entry system with concealed sensors

–    10-spoke 16” Dynamic Design Alloy Wheels


Interior – The interiors have been carefully crafted to provide a heightened sense of luxury and space that creates an emotional appeal

–      8 Way power adjust driver seat + lumbar support

–      8 Way power adjust passenger  seat with Easy Access buttons

–      Leather Seats and Leather and wood finish steering wheel with multi function buttons. Leather trim on dashboard with real stitching

–      Smart entry with start and stop button

–      6” Touchscreen DVD player with USB,AUX, Bluetooth and Car Info

–      2 Zone Automatic climate control

–      Rear AC vents

–      Optitron combimeter with Eco indicator (lamp and bar type)

–      Illuminated entry system and diffused cabin illumination

–      Spaciousness – Curved roof lining liberates generous headroom .New seat  design and larger sliding range creates more legroom at rear