TVS Motor and BMW Motorrad have signed a long-term cooperation agreement. The aim of the cooperation is to join forces to develop and produce a new series of motorcycles that will cater to the segment below 500 cubic centimeters. This was announced at a press conference today in Chennai.
The various stages through to the finished serial production motorcycle will be planned by both partners but implemented with different focus areas on each side leveraging the strengths of both companies. The cooperation agreement involves the two companies each offering their own vehicle derivatives, which will be sold through their own distribution channels in India and across the globe.
The BMW Motorrad model program comprises 19 premium motorcycle and scooter models from 650 to 1600 cc in the categories Enduro, Sport, Roadster, Tour and Urban Mobility.
The deal is expected to help both TVS Motor and BMW Motorrad to increase its presence in the fast moving Indian two wheeler industry. TVS will benefit from BMW’s advanced technology which will be handy in to design small capacity bikes.
The deal will help BMW Motorrad to expand its reach and operations in India. BMW can also use India as its platform to expand in ASEAN markets like Indonesia, Thailand and Vietnam.
TVS Motor Company will be investing 20 million Euros in its facilities, whereas BMW Motorrad will be investing in development and testing at Berlin. These new motorcycles will be manufactured at TVS Motor Company’s plant in either Mysore or Hosur.