Volkswagen comes with yet another innovative marketing initiative. This time the car company has tied up Bollywood where it allows of the customer to drive their favourite car along with some actors and also get featured in the song
Be it the Beetle, the Polo or the Jetta, Volkswagen cars and movies have always had a strong bond.
Extending this association here in India Volkswagen is hosting the very first car audition in India ‘My Car Superstar’ for all its customers. The winning customer will have the opportunity to have his car star in the movie Go Goa Gone with Saif Ali Khan, Vir Das and Kunal Khemu.
The audition is being exclusively initiated on the Volkswagen Facebook (http://www.facebook.com/volkswagenindia) wherein customers can upload a picture of their Volkswagen and say why their car is a superstar. The final winner will be selected by the director and the leading actors of Go Goa Gone and will get the opportunity to be driven by the lead actors of the movie to Goa as well as appear in a song sequence.
Commenting on this initiative Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars said “It is an exciting contest and a unique way to engage all our customers who own a Volkswagen. We are sure the owner of the winning car will enjoy this experience.”
Commenting on the association Vir Das, Actor said “Extremely excited to be associated with the first car audition of the world – The Volkswagen audition for Go Goa Gone. Waiting to see which car wins.”
‘My Car Superstar’ auditions ends on March 31, 2012.