It is a talking newspaper from Volkswagen, this time to introduce the Vento, its premium entry level sedan in India.
Unlike most sedans in this segment, the Vento has an extremely elegant and pure design which is a result of passionate craftsmanship. The communication brings this alive through the talking newspaper.
Speaking about this innovation Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said “ our aim was to be able to emotionally connect to our customers with this product and what better way than being able to directly speak to them with the aid of a newspaper.”
Volkswagen has partnered with the Times of India and The Hindu for this nationwide communication released today.