Yamaha Motor rode at a brisk pace in 2010 backed by new product offerings and novel marketing initiatives. The company clocked sales of 350,264 motorcycles in 2010 as compared to 267,895 motorcycles in 2009, a growth of 30.7% over last year.
The domestic market recorded sales of 258,987 units in 2010 vs. 218,625 units in 2009, a growth of 18.5% while in export markets, a phenomenal growth of 85% was achieved with the sale of 91,277 motorcycles in 2010 vs. 49,270 units in 2009.
During the year, the company made a powerful impression in the new 150cc+ commuter segment with the launch of 153cc SZ series (SZ, SZ-X & SZ-R models) and also reiterated its position in the entry level segment with two important launches – YBR 110 and YBR 125. The company also strengthened its position in superbike segment by launching 1000cc FZ1 in December.
Yamaha aims to further its global legacy of being a brand that is refining the motorcycling culture in India by providing bike enthusiasts with the combined thrill of technological superiority and artistic brilliance.