Yamaha plans new products, ramp up production

Yamaha is all set to fire the market with new products in India. Yamaha Motors is planning to set up a third plant, launching new products and expansion of sales reach to rural areas to meets it ascertained target.

Roy Kurian, national business head, was quoted as saying “The launch plans of the scooter range is on track and they will hit the market next year. We had done an internal market study for bikes in the upper segment and, although I cannot comment on the product plans, parallel plans of R&D are running always. We are confident of reaching our milestone of one million units in 2013-14 and should close next year with sales of 450,000 units. This will include the new products,” added Roy.

Yamaha is finalising details of its third facility (it would be its second vehicle-manufacturing plant), that would enable it to increase its 10% targeted market share over the next two years, which would have a capacity to churn out more than one million units per annum.

Yamaha Motor will expand its production capacity by 4 lakh units next year with an investment of about Rs 50 crore. The company will enhance the capacity of its Surajpur plant in Uttar Pradesh. Yamaha is targeting to sell 10 lakh vehicles in the domestic market by 2014. This year we are expecting to sell 3.3 lakh units in the domestic market.

Yamaha also plans to increase its dealer network by adding 400-500 sales points. The company currently has a total sales point of about 1,200 outlets. Yamaha is aiming to have 2,000-2,500 sales points across the country by 2014.