Yamaha is all set to launch its new scooter Ray on the 14th of September, just before the Festive season of Ganesh Chaturti starts. The company is very aggressive with this new product and have roped in Bollywood diva Deepika Padukone as the face of Yamaha Scooters in India.
As the launch is approaching the dealers are calling up prospective buyers and enquiring about the plans of purchasing the Ray scooter. One can book the scooter by paying a down payment of Rs. 500. The Ray will be priced in the range of 51,000 ex-showroom.
Yamaha had showcased the scooter at the 2012 Auto Expo and will be equipped with a 113cc, single-cylinder, 4-stroke, air-cooled SOHC engine which will produce around 8 bhp of power @ 8000 rpm. The company claims a mileage of 45 km/l which seems decent for this scooter.
Yamaha has also announced a special contest where one has to guess the price of the scooter and if your guess is correct you could win a Yamaha Ray scooter.
The Ray will have some tough competition from Honda, TVS and Suzuki which are currently the market leaders. The Activa & Dio are the most preferred followed by the TVS Scooty and Suzuki Access & Swish. Yamaha will have to launch a superior product in terms of comfort, features and mileage if the company plans to make a dent in the scooter market.