Yamaha kick starts “Yamaha SZ Tour Stay Ahead”

Twenty chosen bikers are all set to ride à bloc as India Yamaha Motor flagged off the “YAMAHA SZ Tour – Stay Ahead”. The riders came in full gusto as they got ready to ride on Yamaha’s all new SZ across 67 cities in 17 states of the country for the next one month. The month long event will culminate with a gala event in Cochin on the 17th October, 2010.

The rally will cover an extensive stretch across Delhi, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Goa, Orissa, Chattisgarh, West Bengal, Jharkhand, Tamil Nadu, Karnataka and Andhra Pradesh in a span of 30 days.

Twenty bikers divided into 2 teams, each team consisting of 10 members will start their journey from Delhi and ride through different routes across the country. During the halt in selected 67 cities, Yamaha dealers will welcome the riders of the tour. The culmination of the “Yamaha SZ Tour” will take place in Cochin on the 17th October, 2010, amidst huge fanfare.

Commenting on the month long “Yamaha SZ Tour”, Mr. Yukimine Tsuji, CEO & MD said, “Through the YAMAHA SZ tour, we aim to appeal & reach out to a wider section of customers, not only urban but also rural customers. Through this tour, we want to demonstrate Styling, good Mileage and Comfortable riding of SZ models as bikers traverse across the length & breadth of the country on these bikes to ride more than 12,000 kms.”