Yamaha to launch YBR and SZ in India

Yamaha plans to launch the YBR, a 110cc motorcycle on 14 April. This will be followed by the SZ, another model in the 125cc segment, in the second half of the calendar year.

Yamaha had showcased these bikes at the 2010 Delhi Auto Expo. The bikes looked production ready and look good in flash.

The SZ concept will fight the 125cc segment along with Honda’s CB-Stunner, Hero Honda Super Splendor, Bajaj Discover 135 and TVS Flame.

Yamaha is currently a small player, with less than 3% marketshare in the 9 million-unit Indian two-wheeler market. But it is eyeing a 10% market share by 2012.

The new models are crucial to the company in achieving its target.

Yamaha currently sells Alba, G5 and Crux models at the entry-level. But they have been unable to replicate the cult status enjoyed by RX100, which was phased out in the late 1990s.

But the new entry-level models will help the company diversify into smaller cities and towns and gain more popularity and market share

2 Comments

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  2. HAPPY NEW YEAR 2010
    YES- YAMAHA
    FLOWERS ARE MANY BUT ROSE IS ONE
    STARS ARE MANY BUT MOON IS ONE
    BIKES ARE MANY BUT YAMAHA IS ONE
    All IYM family / factory/ team – happy new year all of you 2010.
    Dear sir .
    Sir your new bike fz series and r15 is very good and powerful and amazing different than other Indian bikes .hope you will launch new bikes , technologies in 2010 . in 2008,2009 your work is very remarkableing . you prove in Indian market that iym is solid , best and known own different work style .
    All of you my ‘namaste’ and happy new year
    THANKS ALL OF YOU
    Dear sirs
    Sir I writing this letter with great hope and with heartly pls. read my letter and think about my letter and pls. passout it to Mr. Yukimine Tsuji and IYM bike design team.
    Subject =1.YZF R125 2. YZF R15 3.Gladiator 165 4. Scorpio 5.Dirt bike for India 6.adivertisement \broadcast 7.FZ series 8. BS Carburetor 9.R 125 , R15 engine unit in India.
    All these bikes great and powerful and looks very attractive wonder of amazing engineering . we can see that all bikes of Yamaha bikes is very powerful , stylish , sexy macho and big looking in all 125cc to 250cc bikes. So sir I request you pls. think about my letter and all bikes pls. launch in India soon.
    (1)YZF R125 à yes –its right choice
    This bike is very sporty and sexier than other 125 cc segment. Best bike for India in 125cc class. R125 is king of kings.
    Note-
    pls. give a suitable price. Yamaha should make own – aim should – sports bike for everyone {otherhand as tata did true dream for of car -the people car Nano } . pls. launch this bike for India and true this dream for people.
    (2) YZF-R15à very nice bike and powerful than other 150cc bikes. R15 did change the climate of 150 cc bikes segment .other bikes maker are thinking and says each other . what is this? We were not think in dream – Yamaha will do this also.
    Pls. do some improvement in r15 according to peoples.
    rear and front tyres should wide .
    sporty rear mudguard as like -r6
    strong horn, stylish seat, new footrest guard, long wheelbase.
    (3.) Gladiator 165 cc à mixture of sport, naked and so street bike look. Here all people can see Yamaha gladiator 165 cc bike is very different engineering than other 150 to 180 cc bikes. This bike is prove that gladiator 165 make for India .its look very amazing so different style than others, eye catching cowl ,under -seat- exhust, today (no any bike maker use this technique ) beside Yamaha .
    Gladiator 165 shows have many features than other bikes.
    its 165 cc engine with (YTPS) good air cooled, shock absourer shockers ,wide tyres ,sporty handlebar, aluminium (light weight) stylish chasie and many much more than others 150 cc bikes.
    pls. IYM launch this bike in India and introduce to people.
    (4.) Scorpio 250cc fox-edition à sir very good bike in 250 cc air cooled bikes. Its look very stylish and heart touch. Iym pls. set a engine of 150 or 200cc in scorpio -fox –edition and launch in India.
    Hey. Great bike maker Yamaha. Show your power and shows to all bike maker that Yamaha is a bike world .till pls. welcome iym come with scorpio –fox-edition in 150 or 200cc bike.
    (5.) Dirt bikeà (make all accoseries throw IYM)till price should suitable.iym should make 125 to 150 cc dirt bike for in India. Like WR-125 , vixion -150 ,TTR 125, YZ-125. Yamaha’s dirt bike is very popular around the world and open a new chapter of dirt bike in India n show your technologies to people.
    (6.) for broadcast = make dvd’s.
    1= in dvd’s yamaha’s plant , forn bike about yamaha ,yamaha’s history, yamaha’s present models and important tips for custemers.
    1 cap ,1 t-shirt 1.yamaha calander and one this video dvd = all item should free every yamaha’s model. Till everywhere
    Show Yamaha, Yamaha, Yamaha……
    (7.) Fazer —-> now your new launch Fazer is very beautiful bike . its my pleasure that i like yamaha motor. yamaha motor is incredible. the fazer make those people who wish and saw a dream for a sport and stylish bike. this is golden chance everyone. who people have dreams for sports bike but can’t not buy a sport bike. but yamaha true this dream. sports bikes is so costly but yamaha change this situation . now Fazer comes with sports naked,like a true friend. fazer will run everywhere as well as town city bad dig roads and make for rally.the fazer is beyond any think and limit . the fazer is boy of yamaha -art of engineering. sir i request to
    (IYM) pls. do low price and give a suitable price till dream bike fazer surpass other bike as like pulsar 150,180 and aapche160 ,180 etc.
    Fz series à pls. do some improvement according to people.
    2.FZ-S,FZ=>
    1.1-2 new colors. pls. low price.
    2.rear disc brake.
    3.new strong type horn.4.engine plastic cover
    5.pls change rear footrest make as like fz-1 footrest
    6.sporty hadle bar
    (8.) will Yamaha improvement in YTPS and BS Carburetorà some questions-
    Will Yamaha come with fuel- Enjected technologly for nidia by 2010. will yamaha come with new bike 100 to125 cc with fuel- injected bike 2010. will yamaha come with 100 to 125 cc with more milage .2010
    (9) YZF- R125 AND R-15 engine unit and assambley. à
    Sir pls. make engine of r125 and r15 in India and cut price of these bikes and make 100% engine accessary of r125 and r15 build in India than indonasia.
    Happy new year 2010 IYM and Yamaha family
    Sir. Pls. read my letter and think about my letter and passout to mr. Yukimini Tsuji and bike designing team.
    Thanks all of you and iYM.
    with best wishes
    sarvesh phougat

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