Anand Mahindra interacts with the virtual cheetah

Mr. Anand Mahindra interacts with the virtual cheetah at Auto Expo 2012!

Digital media company Hungama was responsible for conceptualising an augmented reality campaign for car maker Mahindra to coincide with the display of the XUV500 at the Auto Expo.

The popularity of the augmented reality campaign can be judged by the fact that its video on Youtube has already garnered over 42,000 views in two days.

Visitors at the Auto Expo got a chance to experience the augmented reality technology first hand; interact with a virtual cheetah, standing on the area marked out on the floor.

 A big screen over the XUV shows a cheetah walking in and standing next to the visitor. When the image is captured, it shows the visitor, the car, and the cheetah, with a watermark on the image — Me with the cheetah! — XUV500.