Ariel Atom now in India

British sports car manufacturer Ariel has announced its foray into the Indian market. InterGlobe Established Private Limited, the luxury lifestyle solution provider and subsidiary of InterGlobe Enterprises, will be the sole distributor of Ariel cars in India and SAARC.

The Ariel Atom 3 is available in India include the 245 bhp and 300 bhp variants of Ariel Atom 3. The cars in India, will be priced between Rs. 55 lakh and Rs. 85 lakh.

Acclaimed for building some of the fastest cars in the world, Ariel Motor Company’s V8 Atom series beat the Bugatti Veyron earlier this year by 1.7 seconds on the TopGear test track, making it the fastest road-legal car to go around the track.

Nigel Harwood, President and CEO, THE ESTD said “India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category. We have seen the emergence of sports car culture amongst the young HNIs, who seek thrill and adventure. The addition of Atom will help us strengthen our portfolio and cater to new emerging consumer segments. The Atom is a perfect fit for any sports car enthusiast who is looking for serious fun and unbeatable performance, be it on the road or track”