Luxury car maker Audi has raised prices of its entire range of products in India by up to 14% due to hike in excise and customs duties in the Budget. The Fully Built Units (FBU) have seen an increase of 13 to 14%, the Audi models which are locally produced in India have increased by 3.4-3.7%.
Audi India has witnessed a tremendous growth in the last couple of months and sold more than 1000 units in March 2012, highest for the German brand since its launch in the Indian market.
The A7 Sportback price will start at Rs 66.04 lakh and that of the RS5 at Rs 85.95 lakh (Ex-showroom, Delhi). Besides, models like A4 are now priced at Rs 30.6 lakh.
Petrol and diesel driven vehicles having length exceeding four metres and engine capacity of over 1,200 cc and 1,500 cc respectively will now be charged with an ad valorem duty of 27%, instead of the earlier 22% and a fixed duty of Rs 15,000.
The basic customs duty on imported vehicles valued over USD 40,000 and with engine capacity of over 3,000cc and 2,500cc for petrol and diesel driven vehicles respectively to 75% from 60%.
Audi plans to launch the Q3 SUV in by end of May and the A4 facelift is also on cards. Audi has set an ambitious target of achieving the numero uno in India by 2015. The company plans an aggressive strategy which includes new models and expansion of dealer and service network.