Audi to enter used cars biz in India

Audi, plans to enter the used car business in India in a big way. The company is looking in a big way to pus sales in India as it is eyeing the number one spot in the Indian luxury market.

“By the end of this year, we will start our used car business under the Audi Approved Plus brand. In the first year, it can account for 5-10 per cent revenue, and we expect this to go up to 25 per cent over a five-year period,” Audi India Head, Mr Michael Perschke, told Business Line. The used-car service will be available across 14 Audi dealership in India.

At present, there are 5,500 to 6,000 Audis on Indian roads. “Our sales target for this calendar year is 5,000, having already sold close to 3,900 cars. In a market such as Mumbai, where our sales are strong, we expect a good response,” Mr Perschke said.

Mercedes have already started the used car business in India which has helped the company to increase its customer base. Audi India will launch more products like the A3, Q3, facelifted A4 and many more products to increase its portfolio in India by 2012.

Audi India will also expand  its national footprint to 18 locations in 2011 and to 25 locations in 2012.