Bajaj Auto Plans to Ramp-up Pulsar Production!

Bajaj Auto has huge expectations with its Pulsar bike and plans to ramp-up its production to 90,000 units per month in the next six months with a sales target of one million units per annum by end-FY 11.

The company, which had a sales of 28,000 per month (3,36,000 for the year) in FY 09, is aiming to sell six lakh Pulsars this fiscal (FY 10) at a monthly average of 50,000 units per month, Bajaj Auto’s CEO for 2-Wheelers, S Sridhar, told PTI.

The target is to up this to 85,000 units per month in FY 11 with the annual sales target pegged at one million units, he said. Of this, Pulsar 180 cc and 220 cc, both launched early this year to beat competition from Yamaha and Suzuki, would constitute 40 per cent sales with the balance from the Pulsar 150 cc.

Presently, its 180 cc and 220 cc sales constitute 30 per cent of the total Pulsar portfolio.