General Motors China launched a new brand for the Chinese market. This new brand is called “Baojun”. It translates as “a Treasured Horse”.
According to GM this brand will be aimed especially at the lower income and first time car buyers. The brand “Baojun” is a product of a joint venture of GM and Chinese manufacturers SAIC and Wuling.
The new brand will compliment other GM brands sold in China like Buick and Chevrolet where Chevrolet is now GM’s fastest growing mainstream brand in China.
There is a wide range of small vehicles and cars lined up to be sold under the new brand in the near future. To start off, Baojun’s first offering will be a low-frill midsize sedan which will be loosely based on the Buick Excelle sedan in China which itself is based on the Chevrolet Cruze sedan sold in India.
With GM being very bullish on India as well with Wuling, these low cost cars could be headed India’s way.
Source: Autocar India