Fiat to setup new dealerships to push sales

Fiat India will overhaul its product and distribution strategy in an attempt to increase its falling sales.

According to sources Fiat plans to launch a face-lifted Punto (hatchback) and Linea (sedan), which will be followed by a small car in India.

Fiat India is currently in discussion with dealers to set up separate showrooms so that the Fiat brand gets an identity of its own.

Fiat cars will continue to be sold from Tata dealerships which also help to increase the touch points.