Riding high on the Indian success story of its Chevrolet brand, multi-national auto major General Motors is looking at launching its premium and iconic Cadillac in the country soon.
GM India did a market survey for its luxury brands Cadillac, Pontiac and Buick in India. The company found that Cadillac is having the strongest brand recognition.
“Cadillac is a luxury brand and people in India have a brand recall for the same. We have also done a study and have found that it will not be difficult for us to launch the iconic brand in the country,” Slym added.
In 2010, sales of luxury cars such as Mercedes, Volkswagen, BMW and Audi has grown by 70 per cent as compared to the previous year, thus indicating the rise in demand for such cars and acceptance of new brands.
In India, when launched the Cadillac brand would be priced in the range of Rs. 60-70 lakh.
The Cadillac international range includes the
- CTS-Sedan, Coupe and Wagon
- V-Series- Sedan and Coupe
- SRX SUV
- Escalade and Escalade Hybrid SUV
- DTS sedan
- STS sedan
We can expect the CT and SRX to be launched initially.
Source: Economic times