Hero Honda has got its new identity: Hero MotoCorp Ltd. Hero Honda Motors Ltd, the world’s largest two-wheeler company by volume, got the shareholders’ approval to change its corporate name to Hero MotoCorp Ltd.
The shareholders’ approval will now be forwarded to the Registrar of Companies for final changes. Japan’s Honda Motor is exiting Hero Honda Motors after a 27-year partnership with the Munjals’ Hero Group. The joint venture was India’s largest motorcycle manufacturer with more than half the domestic market.
The Munjals hold the right to use the Hero Honda name till 2014. The company, which has assigned London-based brand specialist Wolff Olins to developed a new look for it, plans to export to Latin America, Africa, West Asia and Southeast Asia.