The country’s largest two-wheeler maker, Hero Honda Motors,launched a new version of its premium segment bike Karizma ZMR priced at Rs. 91,000 (ex-showroom, Delhi).
The new Karizma ZMR comes with a 225 cc fuel injection engine and is fitted with digital ignition system, Hero Honda Motors said in a statement.
Hero Honda has ensured that the new bike is not just a cosmetic upgrade, but the changes in the exteriors and the design are major and will establish the Karizma ZMR as an all-new bike. The ZMR now features a full fairing that clads the entire engine to pronounce the big-bike feel. Redesigned rear quarter panels and an all new LED taillamp round up the design changes on the new bike.
On the features front, the new bike sports clip-on handlebars and an all-new digital speedo-tacho unit.
Hero Honda’s product range includes several successful motorcycles that have redefined the Indian motorcycle market across segments, he added.
The new bike will go on sale across the country by the end of this month and the company will target youngsters within the age group of 18-24 years as its potential customers.
Hero Honda is also planning to undertake an integrated marketing campaign involving the print, electronic and on-the-ground activations to promote the new bike.
The new ZMR is the fifth model from Hero Honda in the premium segment. It currently sells Hunk, Achiever, CBZ Xtreme and Karizma.