Honda started its India operations with the first generation of its iconic car the City in 1998. Honda which only sold premium cars like the City, Accord and the CR-V was well accepted as a niche brand and all three cars were the segment leaders. Things have changed though, with the entry of German rivals Honda has struggled a bit in the Luxury car Segment. What had really hampered Honda were the absence of a small car which could sell in large numbers and the lack of diesel engine in its armour. Despite the shortcomings Honda has managed to sell 5 lakh cars in India. A big feat indeed. To celebrate this Honda has come up with 5 lakh Celebratory offer. It is a limited period offer valid till the 30th of June 2011.
Honda has announced benefits on 4 of its cars namely the Brio, City, Civic and its flagship Accord. Buying a Brio will entitle you for benefits of upto Rs 24,000/-. The city comes with benefits of upto Rs 35,000/- and the civic with benefits upto Rs 85,000/-. If you want to buy the Accord then you might end up getting benefits of upto a whopping 1,25,000/- Rs.
Honda has worked on its weaknesses as evident from the launch of the small car that is the Brio and also the price cut on the Jazz. The Brand Honda still has the capability to draw customers to its showroom. The City which still is a segment leader despite stiff competition is the proof for it and this recent offer is only going to make it easier for Honda. So, if you are thinking of buying a Honda car then this is the best time to do so. Remember that this is a limited period offer so hurry up.