Mahindra First Choice Wheels, India’s largest multi-brand pre-owned car company, inaugurated its authorized dealership in Goa called Delsco which is located at PBC Plaza, Near Nagoa Pirni Circle, Verna Salcette Goa.
The store is spread across an area of 1,900 sq. ft and an additional parking space of 15,000 sq. Ft and was inaugurated by Mr. Ashesh Dhar, Vice-President, Operations, Mahindra First Choice Wheels Ltd.
“Delsco is Mahindra FirstChoice’s first dealership in Goa. The size of used car market in Goa is approximately approx 9,600 per year and that of new car market is 13,500 per year.
Goa thus has a huge growth potential and Delsco with their expertise in the region, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra FirstChoice is well poised to tap the vast potential of the pre-owned car market in the region,” said Mr. Ashesh Dhar, Vice-President, Operations, Mahindra First Choice Wheels Ltd.
Delsco will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom will display all varieties of car brands. Customers in Goa can avail of an array of services under one roof, including purchase and sale of pre-owned cars, insurance, car finance.
Mahindra First Choice will compete with the already existing players like Maruti’s True Value, Hyundai Advantage, Tata Assured etc..