Mahindra launches XUV5OO in Blue Artic colour, to launch new TVC soon

Mahindra XUV5OO Blue Artic

Mahindra & Mahindra has launched a new Blue Artic shade on the popular XUV5OO. The punch line reads “The hottest SUV in the coolest colour”. The XUV5OO is now available with seven exterior colour options and two interior schemes: Walnut and Black interiors.

Mahindra also plans to launch upgraded XUV5OO which will a get upgraded drive line and tweaks to the suspension.

Mahindra will soon introduce the new XUV5OO TVC which features three friends enjoying an adventure trip in the SUV. The company has uploaded the director’s uncut version on Youtube.

Seems like the company wants to target the customers with adventurous and outdoorsy mind-set. It could also be a strategy to pull the Safari Storme audience as the SUV has been able to regain the customer confidence is sitting on 6000 plus bookings.

Both the Mahindra XUV5OO and the Safari Storme are available pan India.  The segment has been growing and will likely to continue as more and more automakers planning to launch compact SUV’s in the Indian market.

List of compact SUV’s to be launched in India

  • Force Gurkha (February 2013)
  • Ford EcoSport (April 2013)
  • Nissan Compact SUV (October 2013)
  • Hyundai Compact SUV (2014)
  • Maruti Suzuki SUV based on XA (2014)
  • Chevrolet Trax (2014)
  • Volkswagen Taigun (2014-15)
  • Tata Motors Compact SUV (2015)