Mercedes-Benz India launches new initiative – Merconomics

Merconomics_Mercedes-Benz India

I learnt about economics in engineering and when I joined management, they thought us Microeconomics and Macroeconomics.

Germen luxury carmaker Mercedes-Benz has some different to offer Merconomics a comprehensive set of measures to further enhance affordability and customer delight. “Merconomics” includes measures that enhance affordability during purchase of a Mercedes-Benz and makes the Three Pointed Star closer to reality, for fans and admirers of the brand.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India: “The bundle of measures rolled-out under ‘Merconomics’ is comprehensive. It targets the growing set of intenders and potential customers of the Three pointed Star in India.”

Customized leasing solutions like Star Lease have been further refined to offer advantages like zero down payment, low rentals and fixed monthly cost. Reduced monthly outflow, additional line of credit, easy upgrade every three years etc. are additional possibilities.

With Mercedes-Benz Financial, various customized offerings have been created within the ambit of Merconomics to ensure that the shift from aspiration towards intention to purchase is enabled. Thus, Merconomics clubs easy finance options along with low cost of ownership aspect for customers.

Mercedes-Benz has been trying every new method to woo customers and offer them a star experience. In 2013 the company plans to launch atleast 4 new models with upgrades of existing models.