The Iconic MINI now hits the streets officially in India. Available as a Completely Built-up Unit (CBU), BMW unveiled the MINI range at the 2012 Auto Expo. MINI is now available in India as a Completely Built-up Unit (CBU) in MINI Hatch, MINI Convertible and MINI Countryman range in powerful and efficient petrol variants with six-speed automatic transmission.
MINI inaugurated their first dealer in Mumbai. Infinity car will be the sole dealer in Mumbai.
India will be the 100th country in which the MINI brand will be sold and the Indian arm has already begged 100 orders in the first 4 months.
Dr. Andreas Schaaf, President, BMW Group India said, “With the launch of MINI, we have brought the world’s most exciting premium small car brand to India. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands.”
“By launching the new MINI ten years ago, we created the world’s first premium small car brand in the world. With MINI our approach was: ‘From the Original to the Original’. Since then, we have sold over 2 million MINIs and converted the MINI brand from a single-model offer to a family of six models. Three of them, namely the MINI Hatch, the MINI Convertible and the MINI Countryman are now available in India. Our main focus this year will be to concentrate on successfully establishing the MINI brand in India.” Dr. Andreas Schaaf further added.
The second dealer will be opened shortly in the capital city Delhi and MINI will have a total of five to six dealerships in India including two exclusive outlets in Delhi (NCR) in 2012.
Prices for the Mini range are:
Mini Cooper: Rs 25.5 lakh
Mini Cooper S: Rs 28.6 lakh
Mini Cooper Convertible: Rs 30.7 lakh
Mini Cooper S Countryman: Rs 32.8 lakh
Mini Cooper S Countryman High: Rs 35.9 lakh
(All prices ex-showroom)
