The stage is set for the launch of the most innovative motor show in the world – ‘Motor Match.’ The show will be held alongside the introductory Indian Formula One Grand Prix – bringing together the pinnacle of motorsport and the best from the motoring world.
Endorsing the event is Karun Chandhok, India’s leading F1 driver. He will be part of the communication campaign to demonstrate the inherent value of the platform and its unique positioning. Karun, as a dynamic youth icon, and a symbol of national pride, represents the brand values of Motor Match – which is a pioneering spirit and an unrelenting quest for excellence.
Sharing his views on this association, Mehul Lanvers-Shah, Managing Director, Fiera Milano India Pvt. Ltd, said: “Currently, India is at the centre of the motoring world, providing Motor Match an excellent platform for a global launch. And Karun, as a symbol of a vibrant and young India, is the perfect person to draw the spotlight on India, and on Motor Match as a world class event.”
Adding to that, Mr. Prem Behl, Chairman, Exhibitions India Group, said: “We are very excited at having Karun as a patron for Motor Match. Karun’s maturity and his exposure to the world of automobiles from a very young age means that he understands the industry better than most, which is why his endorsement of the comparative concept of Motor Match means a lot to us.”
Motor Match is a unique event that’s been developed specifically for the BRIC markets. It’s designed with the consumer in mind, while also brining car and bike companies closer to their prospective buyers for meaningful interaction.
Motor Match is being held from 28th October – 1st November, 2011, at the Greater Noida Expo Center. In addition to providing consumers with the chance to make an informed decision about their next vehicle, Motor Match will also allow them the chance to enjoy a festive atmosphere along with their friends and families.
Visitors will be able to enjoy live bands performing, choose from a number of cuisines at the food court, and also participate in a Consumers Choice vote for their favourite car or bike – which also enters them into a lucky draw to win exciting prizes. An ex-F1 driver, Sigfried Stohr, and his team of professionals from Italy, are being flown in especially for the event to supervise test drives for participants of the event. Plus, visitors on Monday, the 31st of October, will also get the chance to direct their questions directly to Karun himself.
Motor Match is being organized with the investment of over Two Million Euros and expects more than 250,000 visitors.
Commenting on his endorsement, Karun Chandhok said, “I’m personally looking forward to visiting Motor Match. It’s a very innovative concept, never seen anywhere in the world, and will help people in India choose their next car or bike. Moreover, it’ll complement the action on the F1 track, and allow people to see, and test, the best from the motoring world alongside the pinnacle of motorsport.”
About Motor Match:
Motor Match is a unique event that’s been developed specifically for the BRIC markets. It makes its world debut in India alongside the inaugural Indian Grand Prix – ensuring that the world’s attention will be transfixed on the Indian automotive space.
Motor Match is the first international comparative motor show event, and is devoted to vehicles ranging from commuter cars and motorcycles to the super luxury / hyper cars and superbikes, ensuring that the complete gamut of automotive options available to the customer are displayed on a neutral platform.
Motor Match will provide a full range of solutions related to the purchase of a vehicle under one roof – be it the test drive of multiple vehicles in a segment under the expert guidance of an ex-Formula 1 driver, or financing and dealer details.
Motor Match is designed with the consumer in mind, and aims to minimize the effort related to the evaluation and purchase of a vehicle. Towards that end, vehicles in respective segments will be showcased together on individual islands, represented by OEM appointed product experts – creating an extremely powerful experience for prospective buyers and enthusiasts.
The basic premise of the event is that it allows the consumer to compare and evaluate the various products in a particular segment back-to-back in a neutral environment, thereby empowering the consumer to take an informed decision on his or her next automotive purchase in a highly competitive marketplace.
Motor Match is being organized by three leading international firms, the MAC Group, Fiera Milano, and the Exhibitions India Group.