Official announcement: Piaggio to launch mass market scooter

Just a few days back we had posted about Piaggio launching a mass scooter for the Indian market. Piaggio is considering launching the scooter under a different brand as the Vespa band is aimed to cater the premium market. The company has already started working on a new product with technology from Piaggio’s stable.

The Scooter is expected to be launched by end of 2013 and will be powered by the LX125 engine but tuned for higher mileage.

“The scooter segment in India is growing at a tremendous pace. No company would like to miss this opportunity and for that we need to be in the mass market segment,” Piaggio Vehicles Pvt Ltd (PVPL) Chairman and Managing Director Ravi Chopra said”

The company plans to have a total of 100 dealerships by the end of the year, up from the existing 48 in 35 cities. Piaggio is also currently investing Rs. 150 crore to ramp up capacity at the Baramati plant in Maharashtra.

The Piaggio Fly 125 could most probably make it into the Indian market. The Fly 125 is powered by a powerful and economical 124cc 4 stroke, aircooled engine mated to a Twist and Go” CVT transmission. The Front suspension is telescopic hydraulic fork as compared to expensive Front Arm with coil spring and dual effect shock absorber. Another big difference is the Steel Tube with reinforced plates in the while the Vespa LX 125 gets a Monocoque steel high rigidity structure.

(Read more on the Fly 125 scooter here)